One brand in India is quietly redefining how marketing works.
It’s not a tech giant.
It’s not a luxury brand.
It’s Zomato. 🍕
💬 Every notification they send feels like a message from a friend, not a company:
“Missing you 😢”
“It’s been a while since your last pizza.”
“Let’s catch up over coffee.”
That’s not marketing.
That’s emotional conditioning. 💡
Here’s the psychology behind it 👇
Every time you see that little red bubble, your brain releases dopamine —
the same chemical behind Instagram likes and Tinder matches.
That micro-hit of emotion creates brand recall without a single discount.
✨ Lesson for marketers:
Good brands don’t push offers — they build micro-interactions that feel human.
🏠 For real estate marketers →
Instead of spamming “Buy Now” messages,
try sending:
“We’re missing you at your dream home.”
Same product. New emotion. ❤️