This ad got trolled… then became a marketing masterclass.
In 2020, Tanishq released a bold campaign —
a Hindu bride, a Muslim family, and a message of unity through love.
Within hours — chaos.
Hashtags like #BoycottTanishq started trending.
The brand took the ad down.
But what looked like a PR disaster…
turned into one of the smartest word-of-mouth campaigns in modern marketing.
⚔️ Because when Tanishq pulled the ad —
the internet did the marketing for them.
Every journalist, influencer, and viewer began debating it.
The ad was gone,
but the message spread even faster.
💡 Lesson: Controversy can divide attention — but it unites awareness.
Tanishq didn’t just sell jewelry.
They sold conversation.
Sometimes, the most powerful ads aren’t the ones that play…
they’re the ones that get pulled.