The Greatest Salesman in the World | How Joe Girard Sold 13,000 Cars Without Ads 🚗
In today’s video, I’m revealing the secret behind the man who sold 13,000 cars in 15 years — and earned a Guinness World Record for it.
Meet Joe Girard — the world’s greatest salesman.
Between 1963 and 1978, in Detroit, Joe sold an average of 3 cars a day from a single store.
No team. No ads. No discounts.
Just one powerful habit.
⚔️ While other salesmen chased new customers,
Joe built trust with old ones.
Every single month, he mailed handwritten cards to 13,000 people.
Each one said only:
“I like you.”
No sales pitch. No offer. Just human connection.
And people kept coming back — again and again.
💡 That’s the forgotten truth of sales:
People don’t buy from the best closer.
They buy from the one who cares consistently.
🏠 In real estate too — we chase new leads.
But it’s loyalty, not lead magnets, that builds empires.
👇 Comment “LOYALTY” if you believe connection beats conversion.
📲 Follow for daily stories on brand, trust, and sales psychology.