This brand made memes before memes were a thing.
🥛 Amul has been doing moment marketing for 60+ years.
Every time something big happens — cricket, politics, space missions —
you know an Amul pun is coming.
That’s Cultural Hijacking.
They don’t chase trends — they own the conversation.
India’s daily news is their content calendar.
💡 Then there’s Swiggy & Zomato.
They use Moral Reframing.
Instead of making you feel lazy for ordering food,
they make you feel productive.
🟠 “You work hard all day — let us take care of dinner.”
Now you’re not lazy. You’re efficient. You’re delegating like a CEO. 😎
🏠 Real estate brands can do the same —
Don’t sell luxury.
Sell “You’ve earned peace.”
Because great marketing doesn’t change behavior —
It changes meaning.