Why Discounts Kill Trust in Real Estate | How to Use Pricing Logic to Close Deals
Let me be honest. Discounts don’t build trust. Reasons do.
“₹5 lakh off” sounds attractive…
but the buyer’s brain immediately asks — “Why?”
And the moment that “why” is unclear, doubt enters the deal.
📌 Screenshot this rule.
Never offer a discount
without a clear reason.
❌ “Festival offer”
✅ “Pre-handover pricing”
Here’s the difference
Urgency alone increases negotiation.
Urgency plus logic increases booking.
If the buyer understands why the price exists,
they stop fighting it.
After this, you’l negotiate less —
and close with more confidence.