Blue pills calm you.
Red pills energize you.
And it has nothing to do with what’s inside.
💡 MIT and Harvard studies proved that color changes belief —
Blue feels like a sedative.
Red and orange feel like stimulants.
Even when the pill is just… sugar.
⚠️ In 2015, Nurofen was fined for selling identical painkillers in four different packs —
each “targeted” to a specific pain.
The only difference? The color and the story.
Yet customers felt relief differently.
🎯 Lesson for marketers:
It’s not always about the formula — it’s about the feeling.
Same cement, same bricks, same property — but change the story, and you change the perceived value.
“The color of your brand shapes emotion — before buyers even see the product.”
💥 Perception heals faster than medicine.
And branding works faster than logic.
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